The Importance of Web Content

The words must be chosen wisely. What do I mean by this? You have probably heard about "keywords." Back in the early days of designing, these important words (those that people will search for) were placed in the meta tag -- and still should be -- but for search engines today, these keywords must be placed in your content, early and often. Each page will have important keywords that give that page focus and high search worthiness.

Pick your page titles with care. It is amazing to me that so many websites don't include titles on any or all pages. The title appears at the top of your browser in the blue area. This is another content area that the search engines check out, along with your visitors. Make them snappy and descriptive of the content that appears on that particular page.

Write copy that grabs the attention of the visitor. There was a time when we all said, "Welcome to our site. We hope you enjoy your visit and come back soon. Blah, blah, blah." Most of us who surf the Internet assume we are welcome and don't need to read a lot of useless words. Tell them immediately who the site is for and what its purpose is.

Create copy that is helpful and truly informative. I always try to include copy that is worth keeping, so that visitors will want to print it out and/or bookmark my information pages so they can return easily. If you have a reason for developing a website, you have enough expertise to write material that others want to read and keep.

Keep your content short and to the point, along with being easy to read. Always keep in mind that visitors will be reading a lot of your content on a monitor, and not all monitors are created equal. If they don't print up what you have written, they will lose interest quickly if you overload them with extra wordiness. You will find making use of bold type and bullets can facilitate organized and easy reading.

Be careful with your use of graphics. Don't overdo them, choose them with care, and make sure that they are not so big in size and resolution that they take too long for your visitors to download.

Most of all, be sure to have fun preparing your content. Show your enthusiasm for your website's topics. You don't have to be an experienced writer to make your site a place others enjoy. I also suggest having others you trust read it over and tell you what they like best about what you have created.

Chris King is a professional website creator / designer, storyteller, writer, free agent, and fitness instructor. You will find her business website at http://www.creativekeys.biz where you can sign up for her monthly Internet Tips E-zine. In addition visit Chris’ information website at http://www.creativekeys.net and her blog at http://www.curiositycubed.blogspot.com

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Add New Content to Your Subscription Site Every Day

By Craig Dawber

Add new/fresh content to the subscription website each day to make the subscribers feel that they are getting their money's worth. Fresh content will also lure them to visit the site more frequently.

Depending on the topic or the theme of the subscription website, you can post fresh content to the site in the form of an article, new press release, industry development news, a product or a resource review, a puzzle or a cartoon or anything that might be of use to the subscribers. Most successful websites follow the strategy of adding new content to the site each day!

Adding new content each day to the website will involve planning. Given below are two ways to always stay ahead of requirement:

• Keep a ready stack of articles, completed and in progress, related to the theme of the website. For subscription website businesses, it is important to keep file of ideas, quotes and related information and their sources, along with already finished articles on related subjects. This is to ensure that you never fall short of content to be posted on the site.
• Write extra content whenever you are in a mood to write and publish only to the requirement. Whenever you get an urge to write, make sure you write more than your current requirement, this way you will always have extra articles to fall back on, during your lean writing days. Post the fresh content according to the requirement. This way readers will always find fresh content on the site and you as a writer will be able to take breaks from writing!

The exception to the rule

For different types of sites, different rules of posting fresh content apply. For business to business type of sites, post fresh content from Monday through Friday, for business to consumer type of site you can post fresh content from Wednesday to Sunday, because Monday and Tuesday the clients can be busy with their office work after the weekend. If your site gets both business and consumer type of visitors, all days of the week, then you can:

1. Get extra material written and post new content on the site at a stipulated time each day. or

2. Analyze the visitors statistics for your site to see what days the week do majority of your subscribers visit the site and post the fresh content on those days.

These strategies for posting fresh content on the site ensure that the subscribers and the prospective customers visit your site regularly, and the site traffic is evenly distributed through the week.

This article was written by Craig Dawber of http://www.ukEntrepreneur.com

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